BRAND PLACEMENT AND CONSUMER CHOICE: AN IN-STORE EXPERIMENT

Brand placement and consumer choice: an in-store experiment.

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.

Electronic Store Design and Consumer Choice: An Empirical Study

Web-based electronic stores have become more and more popular. However, there are not many guidelines, nor theories, showing what features of a store would work and why. This paper develops a set of functional guidelines for designing electronic stores and classifies them into three categories: motivational, hygiene, and media richness factors. An empirical study was conducted to evaluate the r...

Modelling consumer responses to an apparel store brand: Store image as a risk reducer

To make informed private label (PL) strategy decisions, retailers must understand the factors influencing consumer’s brand choices. Previous PL studies have investigated grocery products, and ignored unique features of different types of own brands. We investigate attitudes towards buying a retailer-endorsed brand, or store brand (SB), in apparel retailing. Customers of a Finnish department sto...

The influence of image and consumer factors on store brand choice in the Brazilian market : Evidence from two retail chains

Acknowledgement The authors are grateful to the French and the Brazilian government joint CAPES-COFECUB research program for financial support provided for the empirical research. 1 The influence of image and consumer factors on store brand choice in the Brazilian market: Evidence from two retail chains Abstract Purpose – Store brands (SBs) are increasingly offered by retailers in emerging mark...

A Simultaneous Model of Consumer Brand Choice and Negotiated Price